Pharmacy UGM – The Faculty of Pharmacy at Universitas Gadjah Mada (UGM) has reaffirmed its strong commitment to empowering Micro, Small, and Medium Enterprises (MSMEs) by partnering with Wahana Mandiri Indonesia (WMI) Cooperative. Through a community service program, this collaboration aims to transform MSMEs using strategic re-branding approaches, focusing on the flagship product “RG (Rampa Grow) Herbal Tea.” This initiative is designed to enhance MSME competitiveness in an increasingly dynamic market, particularly in the digital era that demands creativity and innovation.